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33 Retail Banners
GrandVision operates 33 banners, including Apollo-Optik in Germany, Pearle in the Netherlands, Belgium and Austria, Eye Wish Opticiens in the Netherlands, Générale d’Optique and GrandOptical in France, and Vision Express in the United Kingdom, Ireland, Poland, Hungary, the Middle East and India. The majority of GrandVision’s banners are targeted at the mass-market segment. In certain countries where it operates multiple banners, such as the Netherlands, Finland, France and Mexico, the Group also addresses the mid-high market segment with a separate banner. In addition, GrandVision operates the international sunglasses banner “Solaris”.
The reputation and consumer awareness of GrandVision’s retail banners ensures the success and performance of the business. High brand awareness generates traffic into the stores, encourages potential purchases and helps to build and maintain customer loyalty.