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Affordable Exclusive Brands
GrandVision offers its customers a full range of exclusive brand products in all product categories which are more affordable alternatives than third-party branded products. These exclusive in-house brands offer high quality and distinct product features in terms of design and technology at lower prices. According to market research the majority of customers base their purchase decisions on functionality and value-for-money. This fits well with GrandVision’s portfolio of exclusive in-house brands for frames (such as INSTYLE, 5th Avenue and Miki Ninn), sunglasses (such as Heritage, Unofficial and Solaris), contact lenses (such as iWear and Eyexpert), and lenses (such as VariView and LightView). These brands are designed to cover a comprehensive range of products with a low-to-mid price positioning.
In frames, GrandVision offers a comprehensive portfolio of 21 clearly segmented exclusive brands available to all its retail banners. The continuous harmonization of both products and suppliers allows for a stronger value proposition and positioning of each exclusive in-house brand, faster replenishment cycles, greater delivery reliability, and higher quality.