7. Cost of Sales and Direct Related Expenses

The following costs have been included in the operating result:

in thousands of EUR

Notes

2014

2013

Direct materials

651,528

620,446

Employee costs

950,858

857,370

Depreciation and impairments

13

96,805

92,392

Amortization and impairments

14,15

40,173

37,910

Operating lease

421,668

401,188

Acquisition costs

1,180

90

Marketing & publicity costs

149,223

148,306

Other costs

219,646

193,737

Total costs

2,531,081

2,351,439

The employee costs can be specified as follows:

in thousands of EUR

Notes

2014

2013

Salaries & wages

668,082

629,441

Social security

144,611

138,970

Pension costs - Defined benefit plans

26

7,377

7,563

Pension costs - Defined contribution plans

7,633

6,554

Share based payments (LTIP)

8

34,716

8,610

Other employee-related costs

88,439

66,232

950,858

857,370

Full-time equivalents within the Group (excluding associates) at the end of 2014 was 25,776 (2013: 22,235).